Tuesday, November 26, 2019
The Psychology interpretation of DREAMS
The Psychology interpretation of DREAMS Free Online Research Papers Dreams can be very coincidental and mysterious. Throughout history dreams have been associated with revelation and prophecy. And so the story goes, that a dream revealed the molecular structure of carbon to a scientist.[1] And so, just as we can wonder what a certain dream means to the dreamer, we can argue about what causes dreams in the first place. Yet, in spite of modern science, dreams still remain mysterious. In this paper I will; give some interesting information I learned about dreams and psychology. Sigmund Freud once called dreams the ââ¬Å"Royal road, to the unconscious,â⬠and I think that statement will remain true in psychology forever. Freudââ¬â¢s well-known text, The Interpretation of Dreams, contains some of his greatest work. I cant even begin to summarize Freudââ¬â¢s work here, but I will point out that Freud believed every dream is a wish fulfillment, and he kept this theory to the end, even though he gave up his idea that all dreams have a sexual content. For Freud, the concept of wish fulfillment didnââ¬â¢t necessarily mean that a pleasure was what the person is looking for, because a person could just as well have a wish to be punished. Although, this idea of ââ¬Å"secretâ⬠wishes hidden in dreams remains most important to classical Freudian theories. Of course, there are other ideas about dreams besides Freudian theories. Some people believe that dreams have certain specific meanings. Itââ¬â¢s said that if you dream about oranges, it means good health; if you dream about onions, it means hard work, and so on. You can even buy ââ¬Å"dictionariesâ⬠of dream interpretation. Then there are modern scientists who claim that dreams are nothing more than images resulting from random electrical activity in the brain, as it cleans house during the night. And then there are those who accept the unconscious importance of dreams and see them as more than wish fulfillment; I find dreams to be valuable hints about how to improve our lives- and even keep us from self-destructing. To use dream material in a clinical way, in what is called -psychotherapy-, people need to realize that we never use the actual dream itself. That might sound weird, but think about it. When you tell someone about a dream, itââ¬â¢s impossible to pick apart the jumble of images that you perceived while you were sleeping. All you can do is put the dream into words in an imperfect attempt to describe what you experienced. So, in the end, to talk about the dream you really talk about the text of your perception of the dream. Text, stands for, language, and, itââ¬â¢s already a form of interpretation of the actual experience. So does it even matter if the images came to you because of random electrical activity, or because of that greasy pizza you ate before going to bed, or whether they are revelations from your unconscious mind? Your attempt to make sense of those images, wherever they came from, reveals something about your current emotional state of mind. The clinical work of dream interpretation, involves three things. First, you need a written text of the dream. Itââ¬â¢s best if you write it down right after you wake up from the dream. But sometimes itââ¬â¢s possible to remember a dream- or a piece of the dream- that you havenââ¬â¢t written down, so whoever you are telling the dream to can write down what you say. Second, you have to describe and understand the psychological associations to the different images in the dream. These associations must come from your personal life, not from a ââ¬Å"dictionaryâ⬠of dreams. This means asking yourself, ââ¬Å"When you think of this particular dream image, what other things come to mind?â⬠Such as, dreaming about Mrs. Smith from your childhood, for example, doesnââ¬â¢t necessarily ââ¬Å"meanâ⬠anything, but what you thought about Mrs. Smith when you were a child- like, what her life, behaviors, and values suggested to you then- might have something to say about the problems you struggle with today. Third, you have to discover the links between all these associations. This process is a bit like those ââ¬Å"connect the dotsâ⬠puzzles that reveal a hidden picture. Psychologically, you simply need to understand what this set of associations from the dream is telling you specifically, at this exact time of your life, about your current problems and conflicts . Quite often, these associations are purely emotional; meaning, you can take a graphic dream image, examine your emotional reactions to it, look back into your past for times when you felt the same emotions, and then ask yourself in what way those situations from the past have any influence on what is happening in your life now. Here are some helpful and interesting points about dream interpretation:Itââ¬â¢s easy to forget your dreams. In order to interpret your dreams you have to remember them, so forgetting them is a real problem. In fact, those who chronically forget their dreams tend to claim that they donââ¬â¢t dream. Dreams are remembered only if you wake up during, or just at the end of, a dream. But if you just turn over and fall asleep again, youââ¬â¢re not likely to remember a thing in the morning. So to remember a dream you have to write it down as soon as you wake up from it. It helps to keep a note pad and a pen by your bed- and tell yourself, before you fall asleep, that you want to write down any dreams you can remember that night. Dreams often mean the opposite of what they seem to mean. The technical, psychoanalytic explanation for this is complicated, but it has to do with the fact that we often see our own desires as they are reflected (and mirror-reversed) through others. For example, if you dream that youââ¬â¢re embarrassed for being in public without clothes, it likely means that you have a deep unconscious need for some hidden aspect of your being to be shown to others in its ââ¬Å"naked truth.â⬠You donââ¬â¢t have to interpret your dreams in order to solve your problems. But just as there is the saying that ââ¬Å"Death cures cigarette smoking,â⬠you might find that listening to your dreams may help you solve your problems before you run out of time. Similarly, although dream analysis does not necessarily have to be a part of your well being, your understanding of yourself can be enhanced if you make the effort to interpret your dreams. But understand there are other great things you can do that have nothing to with dreams to enhance your personal well-being and solve your problems. There is so much information on dreams I have researched, but it is impossible to explain everything to you in one essay. Keep in mind that dreams are not just crazy random stories your unconscious mind makes up while your asleep, they have meaning and explanation, and can sometimes tell you things about yourself that you did not know. Dreams could also have a lot to do with images resulting from random electrical activity in your brain. In conclusion, if you are wondering what a specific dream interprets or has to do with what you are feeling inside, write it down, pick it apart, analyze it and research it, you might be very surprised at what you find. But do not stress if you cannot figure out what a dream is telling you, some are meant to remain a mystery and pose as a challenge for you to overcome in life. Research Papers on The Psychology Mind TravelThree Concepts of PsychodynamicAnalysis Of A Cosmetics AdvertisementThe Spring and AutumnHip-Hop is ArtCanaanite Influence on the Early Israelite ReligionEffects of Television Violence on ChildrenTwilight of the UAWStandardized TestingIncorporating Risk and Uncertainty Factor in Capital
Friday, November 22, 2019
Comma Before But
Comma Before But Comma Before But Comma Before But By Maeve Maddox This readerââ¬â¢s question illustrates the uncertainty felt by many writers about when to use a comma before the conjunction but: In the following sentence, the secondary clause isnââ¬â¢t truly independent; it lacks a subject, yet it conveys an almost-complete thought: ââ¬Å"I left Susan a message last week but havenââ¬â¢t heard back from her yet.â⬠My question is whether a comma precedes but even though a subject doesnââ¬â¢t follow but. Put another way, is the secondary clauseââ¬â¢s implied subject, Ià ¸ sufficient to require a comma before the coordinating conjunction? There is no ââ¬Å"impliedâ⬠subject in the sentence ââ¬Å"I left Susan a message last week but havenââ¬â¢t heard back from her yet.â⬠The sentenceââ¬â¢s stated subject is I. Itââ¬â¢s the subject of both verbs, the one before and the one after the but. The answer, therefore, is that no comma is needed before the but. The rule for but is the same as that for the other six coordinating conjunctions: and, for, or, nor, so, and yet. If the conjunction precedes an independent (main) clause, use a comma: ââ¬Å"Jack tried a new diet, but he still gained weight.â⬠If the but is not followed by an independent clause, no comma is needed: ââ¬Å"Jack tried a new diet but still gained weight.â⬠If a writer finds himself hesitating over a sentence like the one in the example, the easiest way to settle the comma question is to supply another subject for the second verb: ââ¬Å"I left Susan a message last week, but I havenââ¬â¢t heard back from her yet.â⬠Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:Dialogue Dos and Don'tsItalicizing Foreign WordsWhat the Heck are "Peeps"?
Thursday, November 21, 2019
Forecast of the Nature of Training 20 Years Hence Essay
Forecast of the Nature of Training 20 Years Hence - Essay Example The next step is to make augmented reality systems mobile (Macchiarella, 2005). In 1995, Gordon Moore, Chairman Emeritus of Intel predicted that computational power will double every 18-24 months. This would mean that in 20 years, computers would be able to handle data and processes at least 10 times of what it can do today. Having said that, we can let imagination run wild with the kinds of computer-based training systems that will be available 20 years from now. This author predicts that in 20 years time computing power would have multiplied ten times over, the physical size of devices would have shrunk 10 times its original size, and mobile facilities would have increased an unimaginable number. This means that limitless training can be had conveniently using a conveniently small computing device which can be carted around anywhere. Palm-sized computers equipped with electronic writing device, earpiece, internet access, and interactivity can replace conventional devices used for web-based training. Such devices can even be taken to the work area and can be used to provide a readily accessible reference "material" in case problems are encountered on the job. Macchiarella's prediction of making augmented reality training systems mobile could well be achieved in 20 years. Learning booths for various AR training would have been mass-produced and installed in convenient locations such as community centers, malls, airports or other places where p eople go to when they have spare time or where have to wait and needlessly waste time. Access cards to the training booths may be equipped with a payment facility for pay-per-use training or to logon to an organizationââ¬â¢s training program. ... Access cards to the training booths may be equipped with a payment facility for pay-per-use training or to logon to an organization's training program. Trainer-trainee interaction may have become readily available after 20 years. In much the same way that 24/7 operations are conducted, trainers on shift would be able to interact with trainees from any part of the world who has accessed a training material over the internet. Using a mobile device with instant messaging capabilities would make this possible. According to Wexler (2008), different training technology modalities are on the rise and this is expected to continue for the next decades. These are podcasts, blogs, communities of practice, Wikis, LMS, online references, online assessment and testing, synchronous and asynchronous e-Learning, learning content management and portals. Moreover, the training profession is also forecasted to diversify and specialize in new areas such as aggregators of content who will sell access to t heir content to organizations which need them, developers of generic courses who will sell their courses on a pay-per-use basis, or developers of specific courses targeted to specific industry requirements (Heathfield, 2008). With technology advancing by leaps and bounds, the applications for training may well be limitless. If it can be imagined, it will most probably be possible. Assignment 2: Statement of Work Abstract Due to increasing diversity in the workplace, there is a need to level the field in terms of English language communication. Effective communication among community members is essential for peaceful coexistence and for solving many day-to-day problems. The constant flow of information from country to country in a globalized world has created the need to
Tuesday, November 19, 2019
Module Manging orgnisational change & Design Essay
Module Manging orgnisational change & Design - Essay Example It is therefore worth noting that organizations are formations of people, who interact for a common purpose and exhibit good structure with a purposeful coordination of various departments and groups of people within the organization. Organizations as shown have a common goal or purpose as a basic building block and as such, they are often formed to exploit resources for a common good. Organizations may vary in what they do but the commonality of interest in exploitation and mobilization of resources distinct organizations from other types of social set-ups. They are therefore often profit oriented and are formed to pull together resources and exploit them collaboratively for common good. Organizations are formed of people with common motives or ideas. Members in an organization exhibit some traits in shared values, symbols, behaviors and beliefs, which together define the organization culture. Organization culture is a key determinant to any organizationââ¬â¢s success in that it guides and influences actions as well as decision making at the organization though unconsciously (Haworth, nd). Organizational culture is a very strong force that is characteristic in an organization though not in a visible form. ... They therefore have distinct links with the external environment, which implies that organizations interact with other forms of systems within the social environment, groups of people, individual persons, communities as well as other organizations. Organizations are not similar but they exhibit a range of variations. The variations notable on organizations are evident in manner of operations, formation, organizations as well as the basic goal for their formation. On a broader view, organizations are distinct on matters of either being public or private. The public organizatiosn are designed and ran by a specific government department under which specific legal provisions apply and influence policy making towards the organization. On the other hand, private organizations are unique in that they are not directly under influence of the government but they are distinct. They are classified into either profit or nonprofit organizations where the activities involved are similar but the mot ives guiding the operations differ. The for-profit organizations exploit resources for profit motive while the non-profit organizations are guided by other motives and not making profit. Seminar Question two: The formation and management of organizations is dependent on particular contexts within which they operate. The organizational context in this regard implies that there are influential circumstances surrounding the working of the group of persons. Context refers to the environment of operations, influencing items in the scope of current operations and an overall setting within which the organization is established and within which the operations take place. Understanding the context within which an organization operates has absolute advantages in that it
Saturday, November 16, 2019
Operating Systems Essay Example for Free
Operating Systems Essay Interfaces that are graphical in nature are known either as Graphical User Interfaces(GUI) or WIMP interfaces (Windows, Icons, Menus and Pointer). Typically, these types of interfaces are available in multi-programming environments or in applications software that involve a considerable degree of complexity. In a GUI, there are: A window for each open application. Many windows can be open at the same time but only one window can be active at any one time. There may be some way of indicating which one is active (perhaps by making the bar at the top of the active window blue). Menus and icons. Available functions can be selected in one of two ways, either by using pop-up menus or drop-down menus, or clicking on icons. An icon is simply a small picture that represents a specific function- clicking on it selects that function. à A pointing device, usually a mouse but in certain circumstances a graphical tablet and pen can be used. These are used to make selections. à The use of the keyboard to navigate through the application is minimized because it is relatively time-consuming way of working. à Natural language. Natural language interfaces are those that allow the user to communicate in their native language, such as English. It allows the user to instruct the computer without need for a particular syntax. The system needs to be able both to interpret inputs in natural language from the user, and to act upon them, and, also preferably to generate natural language statements in response to user input. Sometimes it is also referred as a conversational interface. The questions are displayed on the VDU and the answers are entered via the keyboard. For example, imagine a user has initiated a save file request. The conversation might be: COMP:Whats the file name? USER: chapter1. txt COMP:what folder? USER: userguide COMP:File already exists. Overwrite? USER:Yes COMP: Done. This kind of interface can be found on data entry terminals and other types of dumb terminals connected to a network where non-experts users are guided through the complex tasks they need to perform by the computer. à Command line Command based interface is one where the user types a series of commands at the keyboard which tell the computer what their intentions are. It is also known as linguistic manipulation. The characteristics of a command based interface are à the user needs to know what commands are available à the user needs to understand the commands Characteristics of a command based interface 1) The system is very much more open than in the other types of interface. Other interfaces restrict the options that the user has available to them. This can be particularly important for the system manager because different users can only be allowed to have access to specific parts of the system. 2) Command based interfaces can only be used by computer literate people because the user need to understand the commands and their uses. 1. Define what is meant by the term operating system. (2) 2. Give two reasons why an operating system is likely to be stored on backing storage rather than in the memory of the computer. (2) 3. Distinguish between a multi-programming and a multi-access operating system. (2) 4. State what is meant by a distributed system, and give an advantage of this type of multi-access system over a simple network of machines. (2) 5. A computer operator takes phone calls from the public who ring up asking whether a particular item in a catalogue is available. The operator needs to type in a series of responses to questions put to the caller, so that the computer can check the file and determine whether there are any of that item available. Design a screen interface that would be suitable for the operator to use. (4) 6. The technician responsible for maintaining the system in question 5, uses a command line interface. a) Explain what is meant by a command line interface. (2) b) Give two advantages and one disadvantage to the technician of using a command line interface rather than a menu based interface. (3) Answers: 1 A. -A (suite of) programs-which run the basic functions of the computer -giving an environment in which to run application software. A question which begins with the word define, leaves very little room for manoeuvre because it is asking for a standard answer. This is not an opportunity to show your prowess by making up an answer that is original- there arent any. Note, also, the fact that three answers have been given. Always try to give one more answer than seems to be required by the question. If you look at a mark scheme for an examination paper, the mark points are listed as a set of bullet points so there is no reason why you should not do the same. This style of answer helps you to write down your thoughts easily without getting confused by the language. The purpose of this examination is not to test your ability with English, rather to test your knowledge of computing. 2 A. A full operating system requires a large amount of storage space that is better utilised in the computer memory for applications Storage of the operating system on backing storage allows for easy upgrading or changing from one system to a different one. Note that the temptation to call the operating system the O. S. has been resisted in the answer. In general, do not use abbreviations in your answers. There are exceptions, where the abbreviation is the accepted form, but your own versions may be ambiguous or, even, not understood by the examiner. If you do need to use an abbreviation, because the term is to be used a number of times, give the term in full with the abbreviation that you want to use in brackets after it. For example, the first time that you use the term operating system write operating system (OS) you can then use OS as often as you like in the rest of your answer. 3. A. A multi-programming operating system is one where the user of the machine is given the impression that they can carry out more than one task at a time. A multi-access operating system is one where it is possible for more than one user to access the system apparently at the same time. Note that there are a large number of points that could have been made about both of these operating systems, but most of them would not answer the question. It is important when answering a question starting with distinguish to choose facts that show a comparison. 4 A. A distributed system is one which uses many storage locations on different machines to store software and files. Access to files can be speeded up because more than one file command can be carried out at a time. When an advantage is asked for it is normal to state in the question, either explicitly or implicitly, with what the comparison should be made. Be careful to give an advantage using this comparison and not a more generalised one. 5 A. Form type interface Catalogue number Space for the description of goods which will be filled in by the computer itself Spaces for computer to produce availability and price Laid out with spaces for input. What is just as important here are the things that would not be on the screen. The question makes it quite clear that there is no ordering going on, so spaces for name and address, or method of payment, are not only going to score no marks, but will probably be penalised because they demonstrate that the candidate has not understood the question. In this type of question it is important to demonstrate that you have taken the situation into account. 6 A. a)-Series of commands typed at a screen prompt -which give specific instructions to the computer. b)Advantages: -Entire system is available to the technician -Access to the particular part of the system required is gained more quickly than using other types of interface. Disadvantage: -The technician needs to know the commands that are available -The technician needs to understand the way the system is designed so that it can be navigated efficiently. Note. The language used in this answer is not the sort of language that a candidate will use in an examination. Dont worry about this. Answers like so that you can get around the system are perfectly acceptable. System Software James Leong Mook Seng.
Thursday, November 14, 2019
A Critique of Thank You for Smoking? :: Critical Essays
A Critique of ââ¬Å"Thank You for Smokingâ⬠¦?â⬠Intro: The essay ââ¬Å"Thank You for Smoking,â⬠written by Peter Brimelow, is far from an influential essay on why people should smoke. Through this essay, Brimelow makes an effort to convince the audience smoking is actually beneficial to your health. I find it hard for people to write about what they think are the benefits of smoking when there are so many obvious reasons why you should not smoke. The main audience being targeted in this article is those who already smoke and those who are thinking about smoking. One thing mentioned in the article is the fact that smokers are usually lighter in weight. In my personal opinion, I would rather eat a balanced diet and walk daily rather than walk around with a cigarette in my mouth and risk lung cancer. Inductive or Deductive: When trying to find if an essay is logically stated, you first must find if it is inductive or deductive. This is an example of an inductive essay. What inductive means is that the author goes from using specific samples to generalizations that are drawn from those examples (McFadden). Major Claim: The major claim is usually the topic sentence or main idea in the article (McFadden). Through the major claim, Peter points out that smoking has beneficial factors. He states those who smoke are less likely to get many diseases such as Parkinsonââ¬â¢s disease, Alzheimerââ¬â¢s, endometrial cancer, prostate cancer, osteoarthritis, and colon cancer (Brimelow 142). Another example used in this essay is the authorââ¬â¢s comparison of driving automobiles to smoking cigarettes. Brimelow states, ââ¬Å"But so is driving automobiles dangerous to your health (over 40,000 deaths a year)â⬠(141). This to me just seems like a completely ridiculous comparison to include in this article, especially when in the prior paragraph he states that there are approximately 400,000 deaths annually, which are smoking-related (Brimelow). Minor Claim: One minor claim pointed out through this essay is how smoking helps to relax people, which is one form of a stress reliever (Brimelow). In addition, smoking is said to stimulate alertness, dexterity, and cognitive capacity (Brimelow). It is true these are all things in which people can benefit from; however, these are far from being favorable enough for people to decide to go light up. Grounds: Grounds include all evidence, facts, and logic used in supporting claims (McFadden).
Monday, November 11, 2019
Analysis â⬠Aqualisa Quartz: Simply a Better Shower Essay
Aqualisa is a U.K. based shower manufacturing Company. The Company has been very reputed in the U.K. market for its top quality showers, reliability and great service. It had launched its premium brand Quartz in May 2001. The basic purpose behind launching this brand was to address the concerns of the consumers and the plumbers which perhaps were not satisfied with the existing products in the market. Aqualisa has three products in shower market segments. This product addresses the issues of lower water pressure and allowing for proper temperature control for water. Generally speaking, due to legacy building designs, shower has low pressure and variable temperatures. Electric Showers commands around 60% of the market (Aqua has 20% or so of electric shower market) and easier to install but are positioned awkwardly in bathrooms and does not solve the pressure problem. On flip side, they do not need separate heat water supply, rather heats the water by itself. Also they are by far the cheapest among the three products with price difference in the range of 200- 400 dollars. Mixer Shower ââ¬â Has two products one with pump one without. Priced at 400- 700.It takes 2 days to install. They have Great reputation in the market. Power Share ââ¬â Awkwardly installed. they in 480 to 700 price range. It has average quality reputation. The quartz shower solves the awkward installation and long installation time problems. It can be installed in half a day, has easily configurable buttons to set temperature, and the installed box can be tucked away in a closed space. However, it costs 850 -1100 which is higher than the cost of other showers in the market and hence it is perceived as a premium segment product. Because of this and also the reluctance of the plumbers to learn about the new product, Quartz has not been able to achieve its expected sales. It was able to achieve the sales of only 15 units a day. Going with the current sales of Quartz shower of 15 units a day, the Company could probably recover the amount spent on its research and development with a time period of 3-4 years. If the Company could promote the sales of the product to at least 50 units a day it will be able to achieve a break even within the next two years. Analysis Porterââ¬â¢s five forces: 1)Supplier power: As seen in the case of Aqualisa, the supplier has almost no say. The market is completely customer driven. 2)Buyer power: In case of the shower industry, there are three customers. They are the plumbers, the property developers and the consumers. The plumbers here had the maximum bargaining power as they were involved in 73% of times in selecting a suitable shower. Only 17% of the times the consumers selected the shower alone without the consultation of the plumber. Hence the plumbers were the key customers. 3)Threat of new entry: The shower industry has been a growing industry. Only 60% of the U.K homes had showers and hence there were a lot of chances that new companies can come in the market to tap the huge market. This would reduce the market share of Aqualisa. 4)Threat Of substitution: Only 60 % of UK homes have a shower in spite of a bathtub being present in all homes. People are reluctant to buy showers because of the problems of fluctuations in water pressure and temperature. The aqualisa showers overcomes these problems however, if the perception about the showers are not changed in the minds of the people, the may still be reluctant and not use showers 5)Competitive rivalry: There are more than 9 rival brands to Aqualisa in the UK market. The market has been captured by Triton which captures about 30% of the UK shower market. However, Aqualisa has a superior technology which in still not available with any of the rival companies. Strengths: 1)Aqualisa was perceived as a high quality shower manufacturing company in UK.This was due to the superior products which Aqualisa used to sell. 2)They had very high innovation in technology. The Quartz was an example of high technological innovation of Aqualisa which was not present in any other shower making company. 3)The brand image of Aqualisa was very good because of its high quality and innovations. 4)The market share of Aqualisa was also quite high in the UK market. It captured 18% of the total market share and was third largest selling brand in UK. Weakness: 1)Aqualisa was perceived as an expensive brand. As a result of which the sales were less in the lower segments of the market. 2)The service of Aqualisa though perceived as high quality was actually degrading and about 10% of the products had defects in them. 3)Because of the high R&D cost involved in bringing innovative product in the market, the products were highly priced. Opportunities: 1)With a strong R&D already present in Aqualisa, the company could innovate further and bring out technologically advanced low cost, low weight and a highly reliable product. 2)With its shower having very less fluctuations in water pressure and temperature, the products could have very high demand in the UK market if marketed properly. Threats: 1)The main customers for the showers were the plumbers as the end consumer were very heavily dependent on the plumbers. Most of the times, the choice of the consumer was influenced by the plumber. However, the plumbers were usually reluctant to use a new product as they were used to working with the existing product and did not want to learn anything new. This could lead to very low sales of the newly launched Aqualisa Quartz showers. 2)Aqualisa was clear differentiator from the market because of its superior technology and innovations. But the rival companies were also soon catching up and within two yearsââ¬â¢ time could match up with Aqualisaââ¬â¢s superior products. The 4 Pââ¬â¢s of marketing: Product: The current quartz products of Aqualisa ,quartz Standard and Quartz Pumped can be produced to capture the Premium end market . In addition to that a we propose to produce a cut down quartz product named say ShowerMax Lite that could be marketed under the ShowerMax brand to cater to the need from the developers. Similarly a slightly differentiate quartz shower product Say Quartz Easy and Quartz Easy pumped could be introduced under the brand name Gainborough to fulfill the needs of the DO-IT-Yourself Customer group Place: The Aqualisa quartz products such as Quartz Standard and Quartz Pumped should be marketed should be marketed only through Showroom and Trade shops to maintain its status as premium brand. The quartz product under the Shower Max Brand (ShowerMax lite) should be sold only through Specialist Contract oulets to supply developers. Quartz Easy marketed under the brand Gainborough should be sold through DIY sheds. Price: The Aqualisa is a premium brand so we keep the price as Planned but we have to sell Shower Max quartz product at much lower price since the developers are price sensitive and we have to slightly decrease to promote it among DYI group.
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